Profit Through Participation in Vermont's Tourism Marketing Associations Dave Hakins, Vermont Convention Bureau; Tori Ossola, Ski Vermont; David Kaufman, Vermont Tourism Network; Tim Piper, Vermont Association of Wedding Professionals; Vicky Tebbetts, VT Hospitality Council This session will help you identify market segments that have the potential to bring more visitors to your business. Tap into specific segments of the population through participation in one or more of Vermont's various marketing associations. Workshop Handout Niche Marketing—Add a Sports Component to Your Tourism Business Steve Lulek, Vermont Adventure Tours; Jamie Hess, Nordic Skater; Dennis Tetro, Vermont Morgan Horse Association Travel packages are extremely popular and can be created in a variety of ways. Motorcoach groups and individual travelers alike enjoy having many activity options. Experts in three distinct recreational activities tell you about their sport and suggest ways to incorporate their activities and expertise into your tourism business planning. Powerpoint Presentation Nordic Skating Powerpoint in PDF Format Hosting International Guests and Staff: Cultural Opportunities and Challenges Kathi Kiernan, Trapp Family Lodge; Tony Clark, Blueberry Hill Inn; Catherine DeLeo, Lyndon State College Panelists address nuances of international traveler expectations and cross-cultural training of multi-cultural workers. Intercultural management, essential in the global marketplace, requires special knowledge, skills and abilities to foster dialog for effective mutual understanding of company goals. Powerpoint Presentation References and Resources International Marketing Linda Seville, Global Pursuit; Valerie Rochon, Stowe Area Association; Representative from Discover New England Stewards of international marketing in Vermont will speak to best practices of reaching the international market including co-op advertising, FAM tours, and PR. International Marketing Powerpoint Presentation International Marketing Powerpoint Presentation PDF Format Tips for Welcoming International Visitors Discover New England Discover New England Powerpoint in PDF Format Vermont's Fish & Wildlife Outdoor Opportunities Wayne Laroche, Vermont Department of Fish & Wildlife Come hear the latest research and trends on hunting and fishing and how it affects Vermont's tourism businesses. Powerpoint Presentation Powerpoint Presentation PDF Format