| Wednesday - 10:45 am - 12:15 pm |
 The Power of Email Marketing
Corissa St. Laurent, Constant Contact
There are benefits and best practices of email marketing and e-newsletters. Learn how to communicate effectively using proven methods. Click here to download the presentation. |
 Be a Better Writer: How to Adapt Your Style to Persuade Different Audiences
Chris Diaz, Redpoint Marketing PR
Email blasts, website copy, letters to guests, and pitches to journalists (and more) all require different positioning and word choice. In this workshop, you will learn useful tips for adopting precisely the right words and tone to influence your desired audience and move them to action.
Location: Beatrice Room |
 Social Media Basics
Rachel Carter, Rachel Carter PR
Want to venture into Facebook, LinkedIn and Twitter to stay connected to your current customers, and lure new prospects? This how-to session will leverage your business using social marketing avenues.
Location: Pinnacle C Room |
 Using Creative Loyalty Programs to Expand and Leverage Budgets
Mike Reese, Brand Buzz; Will Billings, Green Mountain Coffee Roasters; Michael Colbourn, Stowe Mountain Resort
In a tight economy, marketing dollars are scarce, and return customers are less expensive than finding new customers. These experts will unveil the latest trends in loyalty programs and how they can boost the bottom line and build affinity.
Location: Stuart Room |
| Wednesday - 2:00 pm - 3:30 pm |
Maintaining Your Reputation Online
Jim Brody, Trip Advisor
Web 2.0 and Social Networking has a huge impact on the travel industry. In this different marketing environment, how can you operate effectively, manage the conversation within TripAdvisor and other social media channels; and how does it fit with advertising, PR and direct response needs and goals of your business? Click here to download the presentation. |
The Power of Online Surveying
Corissa St. Laurent, Constant Contact
Learn how online surveying can help improve marketing and customer service efforts. This session will demonstrate the Constant Contact online surveying tool. Click here to download the presentation. |
Social Media & Public Relations: How to Effectively Publicize Your Business Through New Media Tools
Nicole Ravlin, PMG Public Relations
Social media is the new "it" in marketing, but what effect does it have on your PR strategy? And what social media tools can you use to harness more publicity for your business? We will review tools available and evaluate their effectiveness and your efforts. Bring questions for a lively panel discussion.
Location: Pinnacle C Room |
Marketing the Green in the Green Mountain State
Jed Davis, Cabot Creamery; Sally Miller, Sustainable Woodstock; Mike Rainville, Maple Landmark
"Sustainability" and "green" are not just buzzwords—they're an effective way of doing business. Come hear some of Vermont's sustainability success stories, and learn how to leverage tourism to sustain what you value.
Location: Stuart Room |
| Wednesday - 4:00 pm - 5:30 pm |
Tourism Booking Engines Demystified
Dave Ballman, Orbitz
Using online booking engines is a great way to maximize yield whether small inn, large hotel, ski resort or attraction.
Location: Green Mountain Room |
 Cultivating Your Inner Marketer: How to Recognize, Evaluate, and Seize Money-Making Marketing Opportunities
Chris Diaz, Red Point Marketing
Ever notice how some people instinctively know what marketing tactics will work while others never seem to get it quite right? Discover your inner marketer and learn how to better spot opportunities and evaluate each marketing idea to ensure success.
Location: Beatrice Room |
The Increasing (Not Decreasing) Role of Travel Writers Working Online and in Print
Christina Tree, Vermont, An Explorer's Guide, Yankee Magazine contributor; Ed Wetschler, Exec. Editor of Tripatini.com and Ethics Chair of SATW; Kim Knox Beckius, About.com and multimedia outlets, Michael O'Connor, former Boston Herald Outdoors editor, current author and eco-writer
In the tightening travel market, reviews are increasingly important to lodging, attractions, restaurants and other tourism venues. Find out how to assist writers in their stories with favorable outcomes.
Location: Pinnacle C Room |
Sustainability and the Triple Bottom Line: People, Planet and Profit
Hans van Wees, Van-Wees, Inc.
Businesses integrating the philosophies of the "triple bottom line" are on the leading edge in the evolution of sustainability. Discover how to structure work beyond social responsibility, to incorporate, account for, and communicate the impact on "people, planet and profit" in a measurable, meaningful way.
Location: Stuart Room |
| Thursday - 10:45 am - 12:15 pm |
Maximizing Revenue: Yield Management Strategies
Jeff D'Amato, Topnotch Resort and Spa; Brent Farrell, Doubletree Hotel Burlington
With increasingly competitive markets and economic pressures, revenue management continues to be a critical tool. This interactive discussion will explore key revenue management practices and strategies, including pricing, yield management, inventory, forecasting, and market research and data. Click here to download the presentation. |
Utilizing State Marketing Resources
The Vermont Department of Tourism & Marketing (VDTM) Staff
Learn what low cost or no cost marketing opportunities exist for your tourism business. The VDTM has many cooperative options for all business types and sizes.
Location: Beatrice Room |
Social Networking: A Legal Field Guide for Businesses
Frank Petrosino, Paul Frank & Collins
What are employees saying on social networking sites about their jobs?? How does it reflect upon business? Social networking calls into question issues in the employment law defamation, intellectual property and privacy arenas. Click here to download the presentation. |
Trends in Recreation
Rod Warnick, University of Massachusetts
Rod will unveil the latest research on trends in recreation, leisure time and travel in the Northeast with implications for travel to Vermont. Activities will include vacation travel, family travel and selected recreational and outdoor activities.
Location: Stuart Room |
| Key |
| = Management Track |
= Miscellaneous Marketing Track |
| = Media Relations Track |
= Social Media & Marketing Track |
| = Web Marketing Track |
|
